Had an incredible networking opportunity this past week at the Times Center in Manhattan. As a guest of Audrey Siegel of Targetcast TCM, I attended New York Media Day 2010, newly named Media Madness! The morning kicked off with some coffee and the opportunity to network, which, I have come to learn, is gold!
There were three extremely interesting panel discussions, discussing the Media Advertising Industry from aspects such as metrics and behaviors. I wonder if the iPad was discussed enough? Two keynotes, both amazing, were what topped my morning. Jeffrey Hayzlett, CMO of Kodak gave an entertaining keynote discussing the re-branding of Kodak.
Favorite speaker was far and away Faris Yakob, currently the Chief Innovation Officer at MDC Partners. His keynote, titled "Technology Is A Medium," touched upon the world of media going forward as relative scarcity continues to diminish. Had a chance to speak with him afterwards as well. Definitely came away from the morning with a ton of exciting new information on the industry!
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